If you're a recent grad who's been job searching for months—or a parent watching your graduate collect rejection emails—this message is for you.

Maybe you're over 50 and getting passed over yourself. Maybe it's your kid who can't land that first role despite a stellar GPA. Or maybe (and this is the brutal reality for some families) it's both.

You've sent out dozens, maybe hundreds, of applications. You've tweaked resumes. You've applied to jobs you're overqualified for and jobs that are perfect fits. And still: silence. Or worse, those auto-rejection emails.

Here's the thing: It's probably not you (or them). It's how you're presenting yourself.

And with the holidays coming up, the last thing anyone needs is relatives asking, "Any luck with the job search?" over turkey. I wrote about this recently, how smart families are beating this brutal market by getting their positioning right.

Maybe it's time for a different approach.

I help recent graduates and experienced professionals cut through the noise. Whether you're the one job searching or you're a parent trying to help, the process is the same. Not with generic resume templates or LinkedIn advice you can find anywhere. With strategic positioning that shows hiring managers and recruiters what you can do for THEM.

What makes my process different? A self-reflective questionnaire that gets at what really matters, followed by a recorded Zoom call where I capture YOUR voice—not mine. Your story, told clearly.

Special Offer for Frictionless Subscribers (and Your Friends):

• Recent Graduates (graduated within the past 18 months): Brand Refresh Package — normally $1,500, now $1,000 with advance payment
• Experienced Professionals 50+: Brand Refresh Package — normally $2,000, now $1,500 with advance payment

Both packages include a Brand Positioning Document, complete LinkedIn Profile rewrite, resume refresh, unlimited revisions (during the project), and for experienced professionals, a brag sheet you can use to customize your resume for different roles. And for recent grads who didn't have college internships, we'll find ways to highlight key work skills (this is particularly true for NCAA athletes).

Commit by November 15, and you'll have your new branding materials before kickoff of the Thanksgiving football games.

Or, if you just want to test the waters:

Book a free 30-minute call where I'll walk through your LinkedIn profile and show you high-impact changes you can make without my help (but I'm sure you'll be better off with it).

Want to learn more about what's included?

• ​Services page​
• ​Personal branding details​

These rates are for five new clients only. If you're ready to try something different—whether for yourself or someone you care about—just reply to this email and we'll set up a time to talk.

Know someone who's struggling with their job search? Forward this to them. This offer is exclusive to Frictionless subscribers and their friends.

Peter

P.S. — "I got a great job in under a month. Peter is my Communications Windex." —Heather Elise Shaver, April 2024

I welcome your comments or suggestions for future issues. Drop me a note here. If you found this on LinkedIn or had it forwarded to you, you can subscribe by clicking the button below.