My weekly Frictionless newsletter coaches readers to ask better questions so they can resolve customer pain points. It is designed to help salespeople who can't figure out what they need to close the deal, communications teams struggling to develop a more compelling corporate story, and corporate leaders who want to be seen as industry leaders.I'm an experienced ghostwriter and award-winning business journalist who supports executives and teams who have lots of knowledge but a scarcity of time & resources to answer the questions their customers and prospects have. My tagline is "Answer Their Questions. Close More Deals." I subscribe to 80+ newsletters and Google Alerts so you don't have to.
ICYMI: Hire me for $0
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I'm shamelessly stealing from Chris Orzechowski for this quick post (with a tip of the hat to Josh Spector for sharing this idea). I'll have a meatier post on conducting a quick review of your website and/or LinkedIn profile in the next few days, but I'd love to get feedback from each of you today. Imagine you could hire me to help you with your individual or corporate brand messaging for $0.
I'm trying to do some market research here and create some terrific YouTube videos or Playbooks/Workbooks like the ones you can find here on my website. Among the things you can download (no email required) are Proofreading Tips, 10 Ways to Stop Being Overlooked, a Case Study Builder Worksheet, and a workbook for Communication Project Postmortems. Just hit Reply and answer one or more of these questions if you've got a few minutes. And if you're in a hurry to address some of these issues, let's talk. THE BEST THING I READ THIS WEEKEthan Mollick writes what he calls "An Opinionated Guide to Using AI Right Now" and updates it every few months. The newest version is well worth the time if you're struggling to figure out which AI to use in the last few months of 2025, given all the updates and new releases we're seeing. I welcome your comments or suggestions for future issues. Drop me a note here. If you found this on LinkedIn or had it forwarded to you, you can subscribe by clicking the button below.
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Peter Osborne
My weekly Frictionless newsletter coaches readers to ask better questions so they can resolve customer pain points. It is designed to help salespeople who can't figure out what they need to close the deal, communications teams struggling to develop a more compelling corporate story, and corporate leaders who want to be seen as industry leaders.I'm an experienced ghostwriter and award-winning business journalist who supports executives and teams who have lots of knowledge but a scarcity of time & resources to answer the questions their customers and prospects have. My tagline is "Answer Their Questions. Close More Deals." I subscribe to 80+ newsletters and Google Alerts so you don't have to.
Does Your Website Has Spinach in Its Teeth? A consulting firm hired me because its pipeline had dried up. Great reputation. Strong client work. Nobody calling. I looked at its website. Its “About Us” page still called them “a fast-growing startup.” They’d been in business for 15 years. The home page didn't tell me what they do, how it will make the reader's life better, and what the reader needs to do to get it (Donald Miller's Grunt Test). Their services page listed three different value...
If you're a recent grad who's been job searching for months—or a parent watching your graduate collect rejection emails—this message is for you. Maybe you're over 50 and getting passed over yourself. Maybe it's your kid who can't land that first role despite a stellar GPA. Or maybe (and this is the brutal reality for some families) it's both. You've sent out dozens, maybe hundreds, of applications. You've tweaked resumes. You've applied to jobs you're overqualified for and jobs that are...
I'm shamelessly stealing from Chris Orzechowski for this quick post (with a tip of the hat to Josh Spector for sharing this idea). I'll have a meatier post on conducting a quick review of your website and/or LinkedIn profile in the next few days, but I'd love to get feedback from each of you today. Imagine you could hire me to help you with your individual or corporate brand messaging for $0. What would you have me do for you? What problem would you want me to solve for you? How could I help...