My weekly Frictionless newsletter coaches readers to ask better questions so they can resolve customer pain points. It is designed to help salespeople who can't figure out what they need to close the deal, communications teams struggling to develop a more compelling corporate story, and corporate leaders who want to be seen as industry leaders.I'm an experienced ghostwriter and award-winning business journalist who supports executives and teams who have lots of knowledge but a scarcity of time & resources to answer the questions their customers and prospects have. My tagline is "Answer Their Questions. Close More Deals." I subscribe to 80+ newsletters and Google Alerts so you don't have to.
ICYMI: New Post: The 10 fixes that get overlooked executives hired
They're not ghosting you. They just don't see you.A 50-year-old exec posted this on Reddit after months of job searching: “154 resumes sent. 48 rejections. Nothing from the rest.” If you’ve felt that silence, you know how brutal it is. But here’s the truth most career advice won’t tell you: 👉 It’s not your age. It’s your positioning. You’re fishing with 2015 bait in 2025 waters. And that’s why you’re invisible. The good news? Visibility isn’t luck. It’s a skill. And you can fix it. Here are three of the 10 fixes I share in my latest post:
The other seven fixes? They’re what separates executives who keep sending résumés into the void from those who get callbacks and offers. And if you want all 10 fixes in one place, I’ve pulled them into a one-page guide: ⚡️ From Brand Garbage to Communications Windex: The 10 Fixes That Make You Visible. Hit reply and I’ll send it to you. I welcome your comments or suggestions for future issues. Drop me a note here. If you found this on LinkedIn or had it forwarded to you, you can subscribe by clicking the button below.
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Peter Osborne
My weekly Frictionless newsletter coaches readers to ask better questions so they can resolve customer pain points. It is designed to help salespeople who can't figure out what they need to close the deal, communications teams struggling to develop a more compelling corporate story, and corporate leaders who want to be seen as industry leaders.I'm an experienced ghostwriter and award-winning business journalist who supports executives and teams who have lots of knowledge but a scarcity of time & resources to answer the questions their customers and prospects have. My tagline is "Answer Their Questions. Close More Deals." I subscribe to 80+ newsletters and Google Alerts so you don't have to.
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If you're a recent grad who's been job searching for months—or a parent watching your graduate collect rejection emails—this message is for you. Maybe you're over 50 and getting passed over yourself. Maybe it's your kid who can't land that first role despite a stellar GPA. Or maybe (and this is the brutal reality for some families) it's both. You've sent out dozens, maybe hundreds, of applications. You've tweaked resumes. You've applied to jobs you're overqualified for and jobs that are...
I'm shamelessly stealing from Chris Orzechowski for this quick post (with a tip of the hat to Josh Spector for sharing this idea). I'll have a meatier post on conducting a quick review of your website and/or LinkedIn profile in the next few days, but I'd love to get feedback from each of you today. Imagine you could hire me to help you with your individual or corporate brand messaging for $0. What would you have me do for you? What problem would you want me to solve for you? How could I help...